The ‘Better-for-You’ CPG Playbook Is Breaking—and Founders Need a New One
The wellness halo that launched a generation of CPG brands is compressing. Tomorrow’s winners will be the most interesting brands in the room, not the most virtuous.
Source: www.inc.com
The wellness halo that launched a generation of CPG brands is compressing. Tomorrow’s winners will be the most interesting brands in the room, not the most virtuous.
