How PepsiCo designed its new protein Doritos to look and taste like the real thing

For the past several months, the food scientists at PepsiCo have been working overtime to dream up new products that meet young consumers’ health and wellness demands. First, there was a new Starbucks coffee protein drink. Then, there were dustless Cheetos. And now, the company’s latest innovation is Doritos Protein.  Doritos Protein launched in select retailers this month and come in two different flavors: classic Nacho Cheese and Sweet & Tangy BBQ. One 28 gram serving of these chips contains 10 grams of protein and 150 calories, compared to the meager two grams of protein in a 28 gram, 150 calorie serving of standard Doritos Nacho Cheese. And, unlike regular Doritos, Doritos Protein contain no artificial colors or flavors, relying instead on naturally derived ingredients. Based on taste alone, though, you might not even be able to tell the difference between a standard Dorito and a protein Dorito. Jason Niermann, R&D senior director at PepsiCo Foods North American Snacki