94% of my traffic shows as direct. Here's what I found
I have been tracking my own website zenovay.com for about 30 days now. Here is what the channel breakdown looks like: Direct: 402 Organic Search: 24 Referral: 2 Organic Social: 1 Paid Search: 1 Pai...

Source: DEV Community
I have been tracking my own website zenovay.com for about 30 days now. Here is what the channel breakdown looks like: Direct: 402 Organic Search: 24 Referral: 2 Organic Social: 1 Paid Search: 1 Paid Social: 1 94% Direct. on a site I was actively promoting on Reddit, X, Indie Hackers, and a bunch of Slack and Discord communities during that same period. that felt way too high so I started poking around. First thing I realized is dark social is eating my attribution alive. Every link I dropped in slack channels, Discord servers, DMs, private newsletters, none of that carries a referrer header. It all gets dumped into direct. I estimate at least half of that direct bucket is actually community traffic that just can't be attributed properly. Which means I have no idea which community is actually driving results and which ones I am wasting time in. Second thing that jumped out was singapore showing up as one of my top countries with 50 visits. I have zero audience there. Never promoted ther